While walking through a busy district, you might spot shops with red-and-white branding, the snow king mascot, where people buy ice cream, drinks, and refreshments. Most young entrepreneurs focus on how to open such outlets, their estimated costs, and how to make them successful. It’s not about renting a store and selling desserts.
The Mixue franchise process is structured and involves several steps. In this guide, we’ll cover the complete opening process, including application steps, store requirements, estimated investment costs, training programs, and the operational support provided by the company.
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Estimated Investment Cost for a Mixue Franchise in Malaysia:
For opening a new Mixue outlet, you have an initial investment of RM300,000. To operate under the official brand system, you require this amount for several primary expenses, like licensing, equipment, renovation, and initial operational supplies.
|
Cost Component |
Estimated Price (RM) |
Description |
|
Trademark Royalty Fee |
RM14,000 / year |
Annual fee paid for using the Mixue brand name and its trademark, and branding system. |
|
Security Deposit |
RM10,000 |
Refundable deposit to ensure compliance with company standards. |
|
Equipment Cost |
Around RM60,000 |
Includes essential machines used to prepare the cheap Mixue menu, along with basic store equipment. |
|
Initial Stock |
Around RM40,000 |
Covers the first batch of ingredients and supplies such as tea leaves, syrups, milk products, toppings, and packaging materials. |
|
Store Renovation |
RM100,000 – RM150,000 |
Cost of designing and renovating the outlet according to Mixue store branding and interior guidelines. |
|
Evaluation Fee |
RM500 – RM1,000 |
One-time fee paid during the application process for store location and franchise assessment. |
|
Rental Deposit & Miscellaneous Costs |
Varies by location |
Additional expenses such as shop rental deposits, administrative charges, and location-related fees. |
Mixue Franchise Requirement:
Opening a Mixue franchise involves meeting several operational, personal, and infrastructure standards designed to maintain consistent quality across all outlets. These requirements ensure that every Mixue ice cream and bubble tea store operates efficiently while following the brand’s service, hygiene, and management guidelines.
A Strong Business Location:
A busy commercial district, good visibility, and accessibility can greatly influence store performance.
A Dedicated Full-Time Manager:
Successful stores typically have a manager who oversees staff performance, product quality, and customer service standards.
Friendly and Efficient Staff:
Staff members who provide polite and efficient service help build positive impressions and encourage customer loyalty.
Cooperating Requirements:
Personal Eligibility Requirements:
To become a Mixue franchise partner, applicants must meet specific personal criteria:
Partnership Structure:
A single Mixue franchise outlet may involve up to three partners sharing the investment and operational responsibilities. However, one partner must serve as the full-time manager, overseeing daily activities such as staff supervision, product preparation standards, and customer service quality.
Store Size and Layout Requirements
The physical space of a Mixue store must meet certain size and layout standards so that equipment, preparation counters, and customer service areas can function smoothly.
|
Store Type |
Minimum Usable Area |
Door Width |
Store Depth |
Net Floor Height |
Location |
Service |
|
Standard Stall Shop |
400 sq ft |
13 ft |
8 ft |
9.5 ft |
Busy streets, commercial districts, residential communities |
Takeaway service with a small seating area and display branded merchandise. |
|
Dine-in / Mall / Container Stores |
300 sq ft |
10 ft |
8 ft |
9.5 ft |
Busy streets, commercial districts, residential communities, shopping malls, airports |
Takeaway service with a limited seating, waiting, or standing area. |
These measurements help maintain a consistent layout across outlets while providing enough space for staff movement and beverage preparation.
Utility and Infrastructure Requirements
A Mixue franchise outlet must also meet certain technical requirements before it can begin operations.
Electrical Capacity:
This power capacity is required to operate equipment such as ice-cream machines, refrigerators, beverage mixers, and other preparation tools.
Water and Plumbing:
These utilities are necessary to support daily food preparation and maintain hygiene standards inside the store.
Areas Available for New Mixue Stores:
Currently, franchise opportunities are open in various regions. In West Malaysia, many locations such as Kuching, Sarawak, and Kota Kinabalu, Sabah, are also listed as open regions for expansion.
This allows entrepreneurs in different cities to explore the possibility of opening new outlet near them.
Mixue Franchise Application Process (Step-by-Step Guide)
It follows a structured process designed to evaluate applicants, approve suitable locations, and prepare new partners to operate a store successfully. Each stage ensures that the Mixue brand standards, operational procedures, and store requirements are followed before the outlet officially launches.
Initial Consultation
The process begins with a cooperation consultation where applicant contact Mixue through official communication channels such as the hotline or WhatsApp to receive basic information about the franchise program, investment requirements, and business model. This early discussion helps entrepreneurs understand how a Mixue outlet operates and decide whether the opportunity aligns with their goals.
Brand Briefing Session
After the consultation, applicants usually attend a brand briefing session, which may take place online or offline, depending on availability and location. The briefing helps applicants understand the responsibilities of managing a Mixue store and how each outlet contributes to the brand’s global network.
Franchise Application Submission
Once the briefing is completed, candidates submit a personal joining application. This document includes details about the applicant’s identity, business background, and proposed outlet location. The Mixue management team reviews the application to determine whether the candidate meets the brand’s requirements before allowing them to proceed to the next stage.
Searching for a Suitable Store Location
Applicants are responsible for identifying a potential store location that meets the company’s requirements. Suitable locations often include shopping malls, commercial streets, student areas, or high-traffic neighborhoods. Selecting a location with strong customer traffic is considered a key factor in the future performance of the store.
Store Evaluation and Feasibility Assessment
After a location is proposed, Mixue conducts a store evaluation or feasibility survey. During this assessment, the company reviews factors such as store size, layout, accessibility, surrounding businesses, and utility availability. Only locations that meet the brand’s operational standards receive approval to continue in the franchise process.
Franchise Agreement Signing
If the applicant and location pass the evaluation stage, the next step is signing the official franchise agreement. This agreement establishes the partnership between the franchise owner and Mixue and outlines operational responsibilities, financial obligations, and brand usage policies.
Store Renovation and Setup
Following agreement, the outlet moves into the store renovation stage. Mixue provides 2D and 3D store layout designs and branding guidelines to ensure that each branch maintains the recognizable Mixue visual identity. Renovation typically includes interior layout preparation, equipment installation, and counter setup.
Staff Training Program
Before opening, 2 staff members participated in a 6.5-day training program covering product preparation, equipment operation, and customer service standards.
Store Opening and Launch Support
After completing training and setup, the store is ready for its official opening. Mixue may provide guidance for launch promotions and marketing activities to help introduce the outlet to the local community. At this stage, the franchise owner begins daily operations and starts serving customers.
Mixue Franchise Support System:
Mixue franchise is a good startup for new entrepreneurs, as the brand provides structured operational support from the early setup stage to daily store management.
Store Design and Layout Assistance:
Mixue provides professional 2D and 3D store design layouts to franchise partners to design the entire outlet structure for a recognizable brand appearance and consistent visual identity across different cities.
Staff Training and Operational Guidance:
Training sessions prepare staff members for daily operations and service standards.
POS System and Digital Tools:
The company provides a Point-of-Sale system that helps manage store transactions and daily sales. The POS system records orders, tracks ingredient usage, and supports inventory monitoring.
Marketing and Promotional Support:
Mixue supports franchisees by providing promotional materials, launch campaigns, and digital announcements through the brand’s official social media channels to help generate awareness during the opening phase.
Ingredient Supply and Product Consistency:
A centralized supply system provides standardized ingredients and packaging materials to franchise stores to ensure consistent flavor, quality, and presentation across all outlets.
Zero-Commission Franchise Model:
Unlike many food and beverage franchises, Mixue typically does not charge a percentage of daily sales revenue. Instead, franchisees pay a fixed annual trademark fee, allowing them to retain the full revenue generated by their store.
Frequently Asked Question:
Final Thought:
For starting a Mixue franchise in Malaysia, you should meet specific business requirements and prepare an estimated investment of about RM300,000 for licensing, equipment, renovation, and initial supplies. Applicants must also secure a suitable location and complete the brand’s structured application and training process. In return, franchise partners receive operational guidance, standardized ingredients, marketing support, and a proven business system. For entrepreneurs interested in the expanding ice cream and bubble tea market, Mixue provides a structured opportunity to launch a recognizable dessert outlet.